Case study
All I Need Dubrovnik
A boat tour operator and accommodation host was losing a cut of every booking to Airbnb and Click and Boat. We built him a direct booking website where guests pay him, not a middleman.
Challenge
Business was strong, but every booking went through platforms that took a commission, owned the customer data and set the rules. He had no direct relationship with guests and no way to build repeat business.
Strategy
We listened first and mapped the whole business: five boat routes along the Dalmatian coast, a penthouse with Adriatic views and a city centre apartment, then designed one destination where all of it lives together.
Brand
A new logo and visual system that feels premium but approachable, drawn from sun bleached stone, deep coastal blues and Mediterranean warmth.
Website
Tours and stays above the fold, a detail page for every boat route, honest photography and transparent rates, real reviews, and a simple page where he updates availability, pricing and content himself.
Direct booking
Guests choose a tour or stay, pick dates and pay the owner directly, with a WhatsApp option for questions. No commission, no fees, no markup.
Outcome
Full ownership of his brand, his bookings and his revenue, with a website he manages on his own terms.
Platform commission
Guests book and pay directly.
Of earnings kept
Every euro goes straight to the owner.
