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ABOUT DNC LONDON

Walk in your greatness.

DNC LONDON is a fashion and lifestyle brand under DNC Group Limited. We make clothing that helps you embrace your identity, express your individuality and walk with confidence.

Model in the DNC LONDON Core Hoodie
DESIGNED IN LONDON
01 Started
Nigeria, 1997
02 Launched in the UK
2018
03 Designed in
London
04 Ships from
London

OUR STORY

DNC stands for DD Nigeria Clothing. It started in the late 1990s when the Nigerian music scene was taking off.

Musicians wanted customized clothing for their music videos, and we saw the opportunity. Together with our siblings we launched DNC, making pieces that matched the energy of a generation. When we relocated to London we rebranded to DNC LONDON, bringing that same spirit to a new city. Every piece is designed in our London studio and produced with our trusted manufacturing partner. We sell directly to you, from London to wherever you are.

COSIGN

The cosign.

Otunba Dayo Adeleye, co-founder of Kennis Music and Primetime Entertainment, on DNC Group. From the same music scene that inspired our start in the late 1990s.

WHAT WE STAND FOR

  1. 01

    Your identity.

    Clothes that let you show up as yourself, not as a trend.

  2. 02

    Your individuality.

    Pieces designed to be worn your way, every day.

  3. 03

    Your greatness.

    Confidence starts with how you feel in what you wear.

THE COLLECTION

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